Calibrus, Inc., located in Tempe, Arizona, a development company in Social Media, Mobile Applications and leader in Third Party Verification Services and The University of Denver announced a partnership to market DU events via Calibrus' Smartphone application Fanatic Fans. Fanatic Fans allows universities to reward fans for attending their live events. Fans earn points for checking in at events, making comments, and uploading photos. Fans can then use points for exclusive discounts on food, drinks, merchandise, and tickets.
Denver Pioneer Fans never have to miss another game using Fanatic Fans in-depth calendar of events. See every DU basketball, golf, hockey, lacrosse, soccer, tennis, and volleyball event. Fans get full event information including the showtime, venue address, and turn by turn directions to the event and links to the box office to buy tickets. While at a DU event, fans can check in to earn Fanatic Fans rewards points, unlock unique badges, increase their rank on the fan leader board and make comments and share photos with other fans. After the show fans can use points on discounted food and drinks or get discounts on tickets to the next event and do it all over again.
Under the terms of the agreement the University of Denver will market Fanatic Fans pre-event and during live events utilizing social network pages, email notifications, and running unique promotions and contests and other various marketing mediums. Calibrus, Inc. through Fanatic Fans will provide upcoming event calendars for the University of Denver live events, unique promotions and contests, event ticket sales, and advertising for sponsors.
Fanatic Fans is a free app and can be downloaded from the iTunes store, Android Market or online at FanaticFans.com.
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