"A nickname is not a trade name, unless the nickname serves as the identity of the individual or organization," UND spokesman Peter Johnson said. "This will not be the case for us. We do business under the 'University of North Dakota.'" Johnson said the university's attorneys aren't worried and the public vote will continue as planned. "UND is our trade name so what the former mayor did he certainly can do, but it doesn't affect what we need to do," said Johnson.
Sundogs is another name under consideration but is already trademarked by an insurance agency in North Dakota.
Source: Grand Forks Herald. http://www.grandforksherald.com/news/education/3839807-und-trade-name-registration-former-bismarck-mayor-wont-block-nickname