|(above) No longer content with being the Capital of Colorado, PioNation stakes its claim to the entire western territory|
If you were planning on whipping up a few hundred Boone T-shirts with the slogan "DU: Lacrosse Capital of the West" and selling them in the dorms, expect a Cease & Desist Letter from DU's attorneys. The school actually went to the trouble of securing the intellectual property rights to the name "Lacrosse Capital of the West," formally depicting a trademarked logo, as a symbol of the institution's commitment to the game's development.
Needless to say this bold slogan didn't sit well with the scribes over at LaxPower, who immediately ripped DU's move in an editorial that not only contained multiple factual errors, but tried to make a case for freaking Colorado State University or Colorado College (speaking of trademarking a slogan, is available) being the real birthplace of Colorado lacrosse.
Perhaps LaxPower is jealous that DU has signed on with arch-rival Inside Lacrosse Magazine to promote the Mile High Classic. DU will play Duke in a lacrosse double header while defending National Champions Virginia play Penn on Friday, April 27, 2012 in the House That Tebow Built. Expect the lax extravaganza to be televised on ESPN-U.