by Jason Blevins
Suddenly, Denver is a lacrosse boom town.
The University of Denver Pioneers are perennial contenders, selling out national contests in hours. The Colorado Mammoth and Denver Outlaws draw sellout crowds. Next summer, Dick's Sporting Goods Park will host the World Lacrosse Championships.
Packed into a crowded office in south Denver, a veteran lacrosse coach and an entrepreneur are grooming the next generation of lacrosse players who will further establish Denver as the western capital of lacrosse, challenging the longtime reign of the lacrosse-dominant East Coast.
3d Lacrosse has seen revenues grow more than 700 percent from 2009 through 2012. The company, which hosts high-profile lacrosse events and offers training programs in five states for players from grade school through high school, has grown from three employees in a one-room office to more than 30 in the past three years, with offices in Boston, San Diego and San Francisco, as well as Denver.
"No one does all the different things we do," said Jamie Munro, a former coach of the University of Denver lacrosse team for 11 seasons who founded 3d Lacrosse with his wife, Sara, as an events-and-coaching operation four years ago [read entire article].